In a time before generative AI, artists often kept the way they did certain things a secret. After all, if the artist's uniqueness depended on a partucilar craft, trick or skill, you would be foolish to give it away.

As AI gets getting better and better in emulating personal styles in music, art and literature, the distinguishing skills in a personal style can be copied by AIs and people easily.

The question for artists is now: How can I ensure that everyone knows that this peculiar way of doing things, this particular style that I developed, is really mine?

This might be one of the reasons we see so many artists nowadays produce videos and articles about how they work, showing in detail the steps necessary to get to the end result.

One of the first musical artists to understand this is Deadmau5 who started streaming his entire compositional process on YouTube over a decade ago.

The next step in this development will be fingerprinted and watermarked content with a clear audit trail so that for any piece of content, the original author and the time the work was created can be easily verified.