When 60 Million Bedroom Producers Meet AI: How to Create Scarcity in an Over-Supplied Music Market
As genAI overflows playlists with sound-alike tracks, the real differentiator is no longer speed—it’s story. Read on to learn what you can do about it.
Hello there!
I hope you are all doing well. In today's edition we will cover:
- How to stay unique as an artist or label in a world of generative Artificial Intelligence (genAI).
- The best tools, reports and stats for creativity tech of the week.
Have a great weekend!
Matthias
Beating the Bot Flood: Your Unique Value Edge in an AI-Saturated Music World
- Generative tools have made music production as easy as texting. The 2025 IMS Business Report (https://www.internationalmusicsummit.com/news/ims-business-report-2025) counts 60 million people who used AI to make music last year; that’s one in every ten listeners suddenly doubling as creators.
- With Deezer (https://newsroom-deezer.com/2025/04/deezer-reveals-18-of-all-new-music-uploaded-to-streaming-is-fully-ai-generated/) now fielding 20 000 AI tracks daily (18 % of uploads), the traditional release‑more‑often playbook no longer guarantees attention.
- Artists, labels and publishers risk becoming invisible in an algorithmic sea of interchangeable tracks if they don't stand out. Ignore those signals and you’re competing on price‑per‑stream alone—an unwinnable race to the bottom.
- But what can they do to win the race?
- Wait until the industry sorts the problem out. It might never happen. Last year the RIAA sued AI‑music startups Suno and Udio for training on copyrighted songs. These proceedings take for ever. (Bloomberg: https://www.bloomberg.com/news/articles/2024-06-24/sony-warner-universal-sue-suno-udio-for-training-ai-on-copyrighted-music)..
- 👉 A more active approach for artists and labels would be to use Tech & AI creatively and follow what I call "The Unique Value Edge Framework":
- Authenticity Signal – embed an unmistakable story and/or sonic fingerprint in your release
- Community Co‑Creation – turn listeners into stakeholders by letting them remix, personalize and cover your release immediately
- Experiential Layer – attach the release to a time‑bound event or collectible so it can’t be commoditized.
- Let me know what you think!
Creative‑Tech in 3 Bullets
- Stat of the Week: 20 000 AI tracks are uploaded to Deezer every day → 7.3 M a year (source: https://www.musicbusinessworldwide.com/deezer-says-18-of-new-music-uploaded-each-day-is-ai-generated/)
- Tool to Watch: Google DeepMind’s Music AI Sandbox – US‑only beta that lets artists extend or transform stems with text prompts (https://deepmind.google/discover/blog/music-ai-sandbox-now-with-new-features-and-broader-access/)
- Cultural Signal: IMS Ibiza—the annual International Music Summit for the electronic‑music industry—now requires AI credit‑disclosure slides before any track playback (https://www.internationalmusicsummit.com/)
Call‑to‑Value
👉 Reply with “Creative Scarcity” and I’ll send you my 1‑page guide to my Unique Value Edge Framework