About

I lead The Mindshift, helping visionary organisations fuse culture and technology to shape what’s next.
As a Fractional Creative Futurist, I work at the intersection of cultural intelligence, exponential technologies, and board-level strategy. My mission: turn disruption into opportunity and ensure human creativity thrives in an age of intelligent machines.
What I’ve Done
AI-Music Pioneer
- Led Beethoven X for Deutsche Telekom — an AI that completed Beethoven’s unfinished 10th Symphony — generating €300M+ in global earned media and setting a new benchmark for human-machine creativity.
Cultural Innovator
- As Managing Director of the Karajan Institute, digitised the Karajan archive, built the world’s first classical-music hackathon, co-produced documentary films, and created innovation formats for Volkswagen’s R&D teams.
- Managed global intellectual property assets and trademarks, developed new revenue streams, and scaled the Karajan digital audience to over 5 million monthly listeners.
Ecosystem Builder
- Founded The Mindshift and co-founded Sonophilia Foundation, connecting artists, technologists, and investors to reimagine the future of creativity.
Executive & Board Advisor
- Advisor to Delphos AI, Board Member of the Mozarteum Foundation, and Innovation Ambassador for the International Music + Media Centre.
Educator & Speaker
- Harvard-trained musicologist and lecturer at Harvard, St. Gallen, TEDx, Fortune Global AI Forum, and conservatories worldwide.
How I Work
- Foresight Sprints – Scan horizons and design scenarios where culture, AI, and business intersect.
- Creative-Tech Strategy – Translate foresight into actionable roadmaps, IP opportunities, and revenue streams.
- Fractional Leadership – Embed future-thinking into everyday decision-making to drive lasting impact.
What drives me
Culture isn’t a bystander to technology — it’s the driver. I help leaders make the creative choices today that will define the breakthroughs of tomorrow.
Book Your Mindshift
Ready to explore how culture and technology can shape your next chapter?
Book a 30-minute Mindshift Discovery Call and let’s map the opportunities waiting for you.