About

About

I lead The Mindshift, helping visionary organisations fuse culture and technology to shape what’s next.

As a Fractional Creative Futurist, I work at the intersection of cultural intelligence, exponential technologies, and board-level strategy. My mission: turn disruption into opportunity and ensure human creativity thrives in an age of intelligent machines.

What I’ve Done

AI-Music Pioneer

  • Led Beethoven X for Deutsche Telekom — an AI that completed Beethoven’s unfinished 10th Symphony — generating €300M+ in global earned media and setting a new benchmark for human-machine creativity.

Cultural Innovator

  • As Managing Director of the Karajan Institute, digitised the Karajan archive, built the world’s first classical-music hackathon, co-produced documentary films, and created innovation formats for Volkswagen’s R&D teams.
  • Managed global intellectual property assets and trademarks, developed new revenue streams, and scaled the Karajan digital audience to over 5 million monthly listeners.

Ecosystem Builder

  • Founded The Mindshift and co-founded Sonophilia Foundation, connecting artists, technologists, and investors to reimagine the future of creativity.

Executive & Board Advisor

  • Advisor to Delphos AI, Board Member of the Mozarteum Foundation, and Innovation Ambassador for the International Music + Media Centre.

Educator & Speaker

  • Harvard-trained musicologist and lecturer at Harvard, St. Gallen, TEDx, Fortune Global AI Forum, and conservatories worldwide.

How I Work

  • Foresight Sprints – Scan horizons and design scenarios where culture, AI, and business intersect.
  • Creative-Tech Strategy – Translate foresight into actionable roadmaps, IP opportunities, and revenue streams.
  • Fractional Leadership – Embed future-thinking into everyday decision-making to drive lasting impact.

What drives me

Culture isn’t a bystander to technology — it’s the driver. I help leaders make the creative choices today that will define the breakthroughs of tomorrow.

Book Your Mindshift

Ready to explore how culture and technology can shape your next chapter?
Book a 30-minute Mindshift Discovery Call and let’s map the opportunities waiting for you.