We are entering a new era in product design. For years, we built everything for human users. But as Robert Scoble wrote in his latest newsletter:

“AI-native companies are… designing their core products with the assumption that autonomous software agents, not humans, will be the primary users. This change… is a philosophical shift in product design, ecosystem thinking, business model formation, and user interaction logic.” (Unaligned, Aug 2025)

Here’s the key: as autonomous agents take center stage, they won’t just need data and APIs, but purpose and direction. That’s where projects like matters.global come in—by building structured knowledge graphs that map the world’s problems, we give agents a rich landscape of meaning, context, and actionable goals.

This is how collective creativity evolves: not just humans, but networks of people and AIs collaborating—each guided by shared maps of what matters most.

Let’s make systems that are agent-friendly and purpose-driven—and build an Age of Creativity where both humans and AI agents push progress together.

#AINative #CollectiveCreativity #mattersglobal #Innovation

(Citing Robert Scoble, Unaligned; and my own work on collective creativity and knowledge networks.)