When Production Becomes Cheap, Selection Becomes Expensive

AI can generate the interface. That shifts the real value toward curation: knowing what to include, what to ignore, and what deserves trust.

When production becomes cheap, the expensive work is knowing what to keep.

I was looking for a simple website.

Nothing ambitious. I just wanted to know which TV station was showing which World Cup match.

So I asked Perplexity.

And instead of simply helping me find the right page on the internet, it started generating the website I was looking for.

That is the new norm.

Every service, every piece of information, every application can now be built by AI on the fly.

When production becomes cheap, selection becomes expensive.

The value moves from making the interface to deciding what belongs in it.

What to include. What to ignore. What to trust. What to explain. What to leave out.

That is curation.

And in an AI-generated world, curation becomes the product.

So where does this leave you, and the services and information you build?